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Crypto's Super Bowl Moment Shrinks to Single Coinbase Ad
Crypto’s Super Bowl presence has shrunk from a multi-company marketing blitz to a single exchange’s sing-along, with Coinbase returning to the big game alone this year, as the Seattle Seahawks defeated the New England Patriots to win Super Bowl LX. Four years after Coinbase brought its viral bouncing QR-code commercial to the “Crypto Bowl,” the exchange aired the only major crypto ad during this year’s Super Bowl broadcast—unlike Super Bowl LVI, which featured celebrity campaigns from multiple firms, including the now-bankrupt crypto exchange FTX. The one-minute spot featured karaoke-style on-screen ... (full story)
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