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Coinbase 'bought a vibe' with Backstreet Boys Super Bowl ad years after epic flop
Four years after crashing its website, enraging viewers and bottoming out in the aesthetic ratings game, Coinbase aims to fail upward once again. The crypto company returned to the high-stakes Super Bowl advertising game Feb. 8 with a 60-second spot hoping to inspire a viewer singalong with Backstreet Boys’ “Everybody (Backstreet’s Back),” accompanied by low-def, retro karaoke graphics. “We’re taking a swing,” Joe Staples, Coinbase’s vice president of creative, told USA TODAY Sports in the days before the ad rollout. “Do things with your whole heart. “Go as far as you can and if you do that, you ... (full story)
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Feb 9, 2026 8:49am
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