Appealing to Normies: Advancing Bitcoin Starts With Better UX

From coindesk.com

That was the question posed by Blockstream's Selene Jin at the Advancing Bitcoin conference in London on Thursday, in a room with some of the most hardcore bitcoiners on the planet. Her answer? "Normies don't understand money, have no long-term vision or the ability to think outside the box." And there's something else she thinks is holding back broader adoption. More "normies" might use bitcoin if the user experience (UX) was better, if – in Silicon Valley tech speak – they were "delighted" to use the apps and felt "empowered" by them, she argued. Jin's comments at the two-day event spoke to the difficulty of ... (full story)