ShapeShift drops trade fees to promote self-custody for the 'normal crypto user'

From theblockcrypto.com

Crypto exchange ShapeShift is rolling out zero-fees in the hope that it will chip away at the dominance of custodial exchanges like Coinbase and Kraken, the firm announced Wednesday. “The reason that crypto is important is that it allows people to have control of their own assets,” ShapeShift’s CEO and Founder Erik Voorhees told The Block. “But unfortunately most people just give them to a custodial third-party exchange.” ShapeShift was one of the first crypto trading platforms to institute a non-custodial model in 2014, which means that all its users hold their own funds and private keys, whereas custodial ... (full story)