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FIFA projects record €12B revenue from 2026 World Cup as crypto partnerships reshape the beautiful game
FIFA expects the 2026 World Cup to generate approximately €12 billion in revenue. That figure would nearly double the €6.6 to €7 billion the organization pulled in from the 2022 Qatar tournament, making this the most financially dominant World Cup in history. The expanded format, featuring 48 teams spread across 16 host cities in the US, Canada, and Mexico, is the primary engine behind this projected windfall. Where the money comes from Ticketing and hospitality revenues alone are forecasted to exceed $3B, a significant jump from what Qatar 2022 delivered. Sponsorship revenues are expected to land in the range ... (full story)
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