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48 teams, 104 matches, billions in revenue: World Cup 2026 kicks off as FIFA’s biggest business event
The 2026 FIFA World Cup kicks off in North America today (June 11) not only as the biggest tournament in World Cup history, but also as FIFA’s most powerful commercial engine, with the expanded 48-team, 104-match format expected to drive record revenue from broadcasting, tickets, hospitality, sponsorship and tourism. The tournament, jointly hosted by the United States, Canada and Mexico, will be played across 16 stadiums over 39 days, making it the largest edition of the World Cup ever staged. Mexico opens the tournament against South Africa in Mexico City, with South Korea facing Czechia in Guadalajara later on ... (full story)
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