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The World Cup, Market Winners and the Underdog Problem
On the eve of the biggest-ever football World Cup, we look at the parallels between the world’s most popular sport and investing. We also explore the thorny issue of football sponsorship and the further expansion of sports betting markets in the Middle East. There are many reasons why this year’s World Cup will feature more countries than ever before, ranging from Trump’s desire to host the biggest-ever tournament to Gianni Infantino’s determination to strengthen his power base, fuelled by an equally voluminous ego. From 13 teams in 1930 to 48 in 2026, impartial observers looking for an eye-catching jersey or ... (full story)
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