Microsoft’s Blockchain Director: Major Brands Embracing NFTs Will Drive Mainstream Adoption

From blockworks.co

Non-fungible tokens (NFTs) have taken the crypto world by storm during 2021 and now every major brand and marketing specialist wants in, but this isn’t a bad thing — as it could help drive mainstream adoption of crypto, Yorke Rhodes, Microsoft’s director of digital transformation, blockchain and cloud supply chain, said in an interview with Blockworks. “You see literally everybody in marketing wanting to do something within NFTs,” he said. Crypto assets have “pretty good” recognition by anybody who’s an asset investor, Rhodes said. “Crypto is an obvious foundation for digital assets and NFTs are ... (full story)