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Kim Kardashian, Cryptocurrency and Celebrity Clout
Roughly 1 in 5 U.S. adults heard about Kim Kardashian’s Instagram post promoting the cryptocurrency Ethereum Max. Forty-five percent of crypto owners would be likely to invest in a cryptocurrency if a celebrity endorsed it, compared to 81 percent for a financial advisor. Crypto owners are more likely to seek out investing tips on social media and brokerage or trading apps than general investors. Kim Kardashian’s instagram post encouraging followers to “join the Ethereum Max community,” besides having a reach that would make most financial advisors drool, serves as the latest reminder that cryptocurrency’s ... (full story)
