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Brexit Divorce Is Advertising Opportunity for Crypto Firms
As the United Kingdom left the European Union this week, the Paris-based hardware provider Ledger and Vienna-based exchange Bitpanda made their thoughts known on the theme of “Brexit.” Hanging in Canary Wharf, a financial district in London, on Friday was Ledger’s 7-by-4-meter digital billboard, reviving and modifying the controversial pro-Brexit slogan “take back control.” Pascal Gauthier, Ledger’s CEO, said he was employing the phrase “to make a point about bitcoin.” There are similar values shared between the Brexit movement and crypto community, he said. But only crypto lets people “take back ... (full story)