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How the 2026 World Cup became crypto’s biggest sports marketing moment yet

From cryptobriefing.com

The US Men’s National Team bowed out of the 2026 FIFA World Cup with a 4-1 loss to Belgium on July 6 in Seattle. It was a disappointing end to what had been, by most accounts, a genuinely exciting tournament run for the host nation. But while American soccer fans were processing their grief, something interesting was happening in the crypto markets tied to the beautiful game. Kraken had been named FIFA’s first Official Crypto Exchange Supporter on June 9, just days before the tournament kicked off. Chiliz, the blockchain platform powering national-team fan tokens, saw its native token $CHZ surge 28% around the start ... (full story)

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