This summer, two markets are running simultaneously: one financial, one sporting. While financial markets react daily to macroeconomics and geopolitics, the sporting market — currently represented by the football World Cup — unfolds across 16 venues in the US, Canada and Mexico, with 48 nations competing for a trophy and an expected 6bn global viewers. These markets are more alike than most observers admit. Both: • Thrive on scarcity and compelling narrative; • Follow the same microeconomic laws of supply and demand, driving pricing and profit; • Reprice in real-time based on new information; • Exhibit ... (full story)