It’s been quite a run for Tim Cook. During his 15 years as the head of Apple, Cook grew the company’s market cap from $350 billion to $4 trillion and cemented its status as one of the most dominant and trusted brands on the planet. Few would dispute that his tenure has been a smashing success. Still, for those of us who knew Apple in the Steve Jobs era, it’s hard to look at the Cook era without wondering what could have been. Unlike Jobs, Cook was not a visionary but an operator. His success lay in building out Apple’s fledgling services division into a $110 billion juggernaut and making the golden handcuffs it ... (full story)