XRP climbed 25% in the first week of January, reaching approximately $2.40 on Tuesday before pulling back to test key support levels today (Wednesday), 7 January 2026. The token outperformed Bitcoin, which gained 6%, and Ethereum, which rose 10% over the same period. CNBC's Power Lunch host Brian Sullivan noted that "the hottest crypto trade of the year is not Bitcoin, it is not Ethereum, it is XRP.” The altcoin has now established itself as the third-largest cryptocurrency by market capitalization. Why is XRP going up today, and how high could its price go in 2026? I answer these questions and provide a ... (full story)