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Robinhood Targets Skilled Crypto Users as Market Activity Shifts
Robinhood is accelerating its focus on advanced crypto traders as user behavior shifts during a volatile year for digital assets, and while younger users maintain long-term positions, the company now sees rising engagement from more experienced participants. Robinhood Targets Frequent and Skilled Traders: Robinhood now targets advanced traders who trade more frequently and seek detailed tools for tax and cost management strategies. Johann Kerbrat, head of crypto at Robinhood, confirmed that this segment is showing “a lot more activity” across the platform. He stated, “It’s a combination of having more ... (full story)
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