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Google Searches for “Crypto” Sink to 1-Year Low as Retail Interest Fades
Global interest in cryptocurrency appears muted as 2025 draws to a close. Google Trends data shows worldwide search volume for the term “crypto” hovering just above its lowest level of the past year, while interest in the United States has already dropped to a one-year low. On Google’s 0–100 search scale, where 100 represents peak popularity, worldwide searches for “crypto” registered a reading of 26 earlier this week. That sits only two points above the yearly low of 24. In the United States, search interest slid to 26 as well, marking its weakest level over the past twelve months. The data suggests that ... (full story)
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