‘Crypto Creep’: A New Report Shows Rising Consumer Confidence

From wharton.upenn.edu

When Wharton marketing professor David Reibstein recently spotted a bitcoin ATM at his local Costco, it struck a chord with his research. A foothold in the discount warehouse retail chain that has some 140 million members is a clear sign of cryptocurrencies gaining mainstream acceptance. The recently published Consumer Cryptocurrency Confidence Report 2024 captures that trend of increasing popularity and expanding use cases, both offline and online. Reibstein co-authored the report with Wharton marketing professors Cait Lamberton and John Zhang, and Martin Paul Fritze of Ludwig Maximilians University of Munich. ... (full story)