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Spot Bitcoin ETF Marketing Kicks Off With Bitwise Ad
As a deadline to approve a spot bitcoin ETF nears, the marketing war has begun as issuers seek to win a share of a market some experts say will be worth billions of dollars. On Monday, Bitwise Asset Management kicked off the race to market to potential investors by showing its first video advertisement on X (formerly Twitter) featuring Jonathan Goldsmith, who tells the audience, “You know what’s interesting these days, Bitcoin.” The dialogue is a reference to Goldsmith’s notable role as the “Most Interesting Man in the World” in commercials for Dos Equis beer. About a dozen firms have filed with the ... (full story)