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Europe: Public Marketing of Cryptocurrencies in the UK—The End is (Nearly) Nigh
Thousands of advertisements for cryptoasset-related products were displayed on London public transport, including the underground network, in 2021. There has been a drop-off since the Advertising Standards Authority (ASA) issued standards for crypto adverts. Nonetheless, in 2022 there were reportedly adverts for 24 crypto products on London public transport. Now, however, legislation seems likely to end much of this public advertisement of crypto in the UK. The new crypto financial promotion regime, which will come into force on 8 October 2023, will effectively only allow FCA-registered cryptoasset exchanges and ... (full story)