Consumer brands have recognized and begun to prepare for the inevitability of a mobile future with more people using shopping apps developed by retailers than ever before. Meanwhile, internet giants continue pouring capital into mobile app development. Executives at Facebook have indicated that they believe mobile apps to be one of the most important elements of their business moving forward. Granted, the social networking company has some catching up to do, with Apple and Google controlling the largest mobile operating systems. Riding the Wave of Mobile Payment Adoption The most commonly used apps tend to be focused ... (full story)