For many, the Super Bowl is a three-hour showcase of ads with a football game shown occasionally during the breaks. So, with an expected 110 million people (and likely more) expected to tune-in to this year’s battle between the San Francisco 49ers and the defending champion Kansas City Chiefs, big brands will dominate this year’s sporting spectacle and strike a humorous tone to attract attention. Viewers will notice a “notable shift away” from technology, like AI and particularly cryptocurrency, to more “traditional products that are part of consumers’ daily lives” being advertised, according to Paul Hardart, a ... (full story)