The Securities and Exchange Commission's move to unveil a charge against reality TV star Kim Kardashian over her endorsement of a little-known cryptocurrency sparked headlines worldwide. The announcement also triggered a significant but short-lived jump in the price of that cryptocurrency, called EthereumMax, according to market data. The EMAX token rose from $0.000000004232 to $0.000000009605 on Oct. 3, 2022 — a 126% increase, according to the crypto price tracker CoinGecko. The token has since fallen to $0.000000005544, still 31% above what it was before the SEC’s charge. {chart} As The Block reported this week, ... (full story)