Sportswear giant Adidas set crypto Twitter ablaze on Wednesday evening with an announcement: “We’ve partnered with Coinbase”, before disingenuously concluding the tweet with a crypto meme reference; it’s “probably nothing”. {tweet} No-coiners take note: institutional adoption of crypto is growing. Sure, Tesla owners may be a niche crowd, and who outside of Dallas supports the Mavericks? But everyone and their auntie owns a piece of Adidas, so a partnership with Coinbase clearly is probably something, given the other major bit of news this week that Adidas is also building a presence in the metaverse. On Tuesday, the ... (full story)