Hong Kong-based trading platform Crypto.com will be the Philadelphia 76ers’ jersey patch sponsor starting this year, as blockchain companies continue to seek sports partners while uniform ads increasingly attract global interest. The multi-year deal, expected to be one of the five largest patch deals in the NBA at over $10 million annually, goes beyond the jersey as well. Philadelphia will sell its first NFTs through Crypto.com’s platform this year, with plans to make tickets available via cryptocurrencies as well. “We love the idea of having a partner that was also going to be integrated into our business,” 76ers ... (full story)

The Philadelphia 76ers announced today a new partnership with Crypto.com, the fastest-growing crypto platform with more than 10 million users worldwide, designating the crypto company as the team’s official jersey patch partner. The partnership is also Crypto.com’s first in the NBA. To tip off the partnership, the 76ers will be launching their first-ever non-fungible token (NFT), available for fans to purchase through Crypto.com NFT. “We are thrilled to launch a long-term partnership with such a progressive team at Crypto.com, a company that shares our drive for greatness,” said Chris Heck, 76ers President of ... (full story)