The Cleveland Cavaliers and Socios.com, the leading global blockchain provider for the sports and entertainment industry, announced an official team partnership today. While the direct, team-based fan engagement elements and activations alongside Socios.com are still in the review and development phase, the initial components of the partnership will focus on creating awareness and branding with Socios.com through the Cavaliers global asset platform. Beginning with the upcoming 2021–22 season, the Socios.com logo will be on the abdomen of the Cavs practice jersey just below the player’s number. In addition, the ... (full story)

Socios, the blockchain-based platform which has tokenized many sports franchises worldwide, has partnered with the National Basketball Association’s Cleveland Cavaliers. In a Monday announcement from blockchain-based sports platform Chiliz, Socios said its logo will be prominently featured on Cavaliers’ team jerseys for the upcoming season, scheduled to begin later this year. The platform also said it was currently in the review and development phase for “fan engagement elements” for the team, purportedly referring to tokens or digital collectibles. “This is the start of an exciting partnership that we believe can ... (full story)