All positive social change comes at a cost. Many executives of current organisations attempt to argue that the very reason for their existence is to create profit (Friedman, 1970/2007). But, if corporations merely existed to make a profit, any firm that is not making the best rate of return for their industry, but the economy as a whole, should stop running. For instance, if the returns on financial shares come in at 7 per cent and your organisation is making a profit of 3 per cent, the argument that profit is all that matters would dictate that you shut down the company and reinvest the funds. Clearly, doing so is ... (full story)