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Kraken signs sponsorship deal with Atlético Madrid
In a renewed effort to further expand crypto adoption across the globe, and in Spain in particular, Kraken has become the Official Crypto and Web3 Partner of Atlético Madrid. The sponsorship deal will also see the leading crypto platform as the Official Sleeve Partner for all Atlético de Madrid men’s and women’s football shirts. Established in 1903, Atlético is one of Spain’s most iconic football clubs and the partnership aims to merge the worlds of sports and web3, unlocking greater opportunities for fans at the intersection of Spanish football and the crypto ecosystems. Mayur Gupta, Chief Marketing Officer ... (full story)